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A global client is surprised that the most advanced, working technical implementation of a certain system is to be found in their Brazilian subsidiary. This is something I find again and again consulting for global organisations, not just Brazil of course, but any of the many, much ignored places that happen to also contain the most of the world’s population.

Europeans and Westerners are still waking up to the fact that they aren’t at the cutting edge of innovation, or even geopolitically relevant (except when they use overpriced military gizmos to kill innocents with “smart” warfare. F35s and multi-million dollar remote controlled airplanes: dazzling innovation). Go home Europe, you old drunk.
That ‘chaos’ that Germans find abroad on holidays in the global south – which to them, confirms their domestic superiority – is in fact an error-tolerant order they are incapable of comprehending.

Order within systems must not be confused with aesthetic value judgements. There is a horror inherent in the Germanic aesthetic sense of order and cleanliness which no amount of disinfectant and obsessive-compulsively designed public spaces can extirpate.

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